Journey of a Dollar

What happens after you click “donate”? This spot for Doctors Without Borders shows the journey of how a dollar transforms into lifesaving medical care for people in crisis around the world. It leveraged a distinctive, illustrated style to tell this story in a visually compelling way.

I concepted the video and wrote the script, working closely with our video editor/illustrator to bring the story to life. “Journey of a Dollar” ran across paid media, email, and SMS, and was translated by multiple other Doctors Without Borders country offices worldwide.