National Democratic Redistricting Committee
In the summer of 2025, President Trump launched a redistricting war. It was a fight that the National Democratic Redistricting Committee—founded by President Barack Obama and Attorney General Eric Holder—was built for.
Yours truly wrote video scripts for President Obama and AG Holder raising the alarm about this threat to democracy. We kept the drumbeat going with an omnichannel paid media push that grew NDRC’s audience and equipped them for the fight of a generation.
I concepted and drafted the scripts for these videos, which were produced by the President Obama and NDRC teams.
The Obama and Holder videos were reproduced across paid media and promoted over email, generating new supporters for NDRC and raising critical funds for their fight.
This flagship creative was part of a broader, omnichannel strategy to grow the NDRC’s audience, drive donations, and raise awareness about the existential threat mid-decade gerrymandering poses to democracy. We did all this while also making our creative engaging, energizing, and inspiring.
Copy: Megan Malloy
Design: Zoe Rich
Agency: Blue State
Client: National Democratic Redistricting Committee
Copy: Megan Malloy
Agency: Blue State
Client: National Democratic Redistricting Committee
Copy: Megan Malloy
Design: Zoe Rich
Agency: Blue State
Client: National Democratic Redistricting Committee