Senator Elizabeth Warren
Senator Elizabeth Warren’s team was tasked with crafting a narrative that could break through the slew of misinformation coming from Trump’s White House during his second term. I pitched concepts and wrote copy for Sen. Warren’s email and social media program, providing clarity and inspiration amid all the turbulence.
One such example was launching an open call for people to submit questions during the government shutdown. We turned this call for questions into a long-form email and a series of Instagram posts—providing clarity amid all the uncertainty.
I drafted copy soliciting people’s questions about what the government shutdown means for them, and inviting Americans to share their health care stories.
The responses poured in, and the senator responded over email and a series of Instagram Reels with factual information that cut through the blame game and political rhetoric.
In addition to the government shutdown push, I drafted copy for Senator Warren on policy issues from the wealth gap to AI data centers to private equity—breaking down complex issues into digestible explainers.
Copy: Megan Malloy
Strategy: Dani Sorensen
Agency: Blue State
Client: Elizabeth Warren for Senate